Read the First Sentence of This Blog Post

This one.

Now read the third one.

Yes, this one.

This is how Copywriting works. The first sentence’s only job is to get you to read the second sentence; and so on…

People might write off Copywriting if they are not interested in business endeavors, but understanding its basic laws will change the way you look at ads, websites, articles, everything.

Aside from selling my Copy to clients, learning about Copywriting has drastically improved my writing. There’s a simple rule which any writer can use:

Each and every sentence, word, and letter…must be absolutely necessary on the page. If you can get rid of it and have the idea still make sense, you must.